The name—“Heart & Vines”—reflects a focus on connection, character, and the richness of Austrian wine culture, with a special emphasis on winemakers from Styria. It’s a place for discovering stories through wine—whether you’re a seasoned expert or just starting to explore.

This project explores how a flexible visual identity can support a changing experience. Each month, a new winemaker is highlighted, with their wines offered by the glass and bottle. The branding adapts across printed materials and interior elements, allowing the space to feel consistent yet alive.

The design draws from the Styrian flag—green and white forming the core of the identity for freshness and clarity. Red and yellow appear as friendly, vivid accents that reflect the diversity of wine styles. Natural textures and soft contrasts give the visuals a grounded, tactile feel. The result is branding that feels elegant, but never distant—simple, readable, and warm.

Herz & Reben is for everyone who enjoys wine—professionals, enthusiasts, and total newcomers.
It’s designed to bring people together around a shared table, one glass at a time.