Noxus
Noxus is a fictional fashion brand inspired by the night. The name comes from the Latin word for “night” and represents a dark, controlled aesthetic. The project explores how wearing black can express confidence, strength, and presence.
a streetwear brand built around dark fashion
Design Approach
Noxus focuses on simplicity, contrast, and control. Key references are the night, moonlight, and the rare image of a red moon—darkness interrupted by a sharp, unusual signal. The palette is black and white, with red used sparingly as a high-impact accent. Typography is modern, bold, and sans-serif. The imagery highlights strong posture, clear expressions, and confidence.
Process
The project began with defining a clear mood and visual direction based on night imagery. Using Midjourney and ChatGPT, I created high-contrast visuals that focus on the wearer’s presence, not just the garments. The concept was developed as a limited prototype drop, using teaser images and close-up details to build interest before release.
Result & Impact
Noxus presents black as a color of presence rather than concealment. The minimal design keeps attention on the wearer. The project positions Noxus as a focused, limited fashion concept for people who value clarity, confidence, and individuality.
