Noxus is a fictional fashion brand inspired by the night. The name comes from the Latin word for “night” and reflects the dark, powerful mood behind the project. The idea started after watching Aespa’s Whiplash music video — I wanted to create a brand that celebrates black fashion and the confidence that comes with it. The goal was simple: show how wearing black can make people feel strong, proud, and bold.

Design Approach
Noxus is about edge, strength, and confidence. The night and the moon were my key inspirations — darkness mixed with small moments of light, like moonshine or the rare sight of a red moon. The branding uses black and white as the strong base, with red as a bold detail that grabs attention, almost like an alarm. Typography is modern, clean, and bold — a sans-serif that “speaks loud.” The images are full of energy: expressive faces, strong poses, and attitude. The brand voice is direct and empowering. It speaks to people who are confident in who they are — the chosen few who stand out, even when dressed in black.

Process
I began with the mood and visual direction, inspired by the music video. Using Midjourney and ChatGPT, I created edgy, high-contrast visuals of models in striking poses, with expressive faces that tell a story. The focus wasn’t only on the clothes — but on the people wearing them, their attitude, their presence. The idea was to build excitement for a limited prototype drop — the first release of the brand. I created assets and media that show small details of the clothing and the people behind the look, designed to spark curiosity and anticipation before the launch.

Result & Impact
Noxus is a brand that grabs attention and holds it. The design, the images, and the voice all work together to make people feel proud and confident in black — because black suits everyone. The clothes don’t need to shout, because you do. The brand invites customers to wear it with confidence, knowing that what really makes them stand out is their presence, their attitude, and their unique style. In the end, Noxus is not just another edgy fashion label — it’s a rare, exclusive drop for people who move differently, who are extraordinary, and who recognize each other by that same energy.